I’ve been helping my 8 year-old out with her science fair project this weekend. Basically, she’s testing chemical reactions and how strong they are. The strength is measured by whether or not the gasses expelled can blow up a balloon. “Don’t forget to measure the null hypothesis,” I told her. “What? Measure the what?” she [...]
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Saturday Marketing Chat
Filed Under: Deep thoughts Tagged With: advertising, analytics, control group, email marketing, marketing, print marketing, scientific method, social media marketing, Web analytics
Interesting business model…
…in the course of my volunteer work with the Web Analytics Association, we’re always talking about privacy and cookies, etc. How do we make sure we serve the right ads to the right audience without invading their privacy? I came across a company called YouData recently. What you do is fill out a profile, answer [...]
Filed Under: Uncategorized Tagged With: advertising, analytics, cookies, online, privacy, web analytics association, youdata
